E-commerce
Channable for large inventories
Feed-driven paid advertising our founder set up at an agency for a major Dutch liquor retailer and a major car-leasing company, and what we would build on top of it today with AI.
Problem
A large inventory does not sit still. Prices change, promotions start and stop, products sell out and come back, and every advertising channel wants the same products in its own format. Built by hand, campaigns fall behind the shop within days. Search ads stop matching what is actually on sale, and money goes to products nobody can buy. That was the problem at both a major Dutch liquor retailer and a major car-leasing company. One sells bottles from a large range; the other sells lease offers per model. Both have more products than anyone can advertise one at a time.
Solution
Set up by our founder at an agency, before Flowstate Works: one product feed ran Shopping, Search and DV360 for a major liquor retailer and a car-leasing company, so campaigns followed stock and prices.
Result
for Shopping, Search and DV360
Technologies used
How we solved it
A walk through the approach — the pieces involved, how they fit together, and where a person stays in the loop. As a PDF in your inbox.
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