Marketing automation

Marketing analytics automation

Weekly mobile-app performance reporting that collects, processes, and delivers itself — with AI commentary

Problem

The same mobile-app performance report was assembled by hand every week — pulling metrics, updating the tracking sheet, and building the slide deck. Two hours of repetitive work per cycle, and the numbers arrived as raw data with no commentary on what they meant.

Solution

A weekly insights pipeline collects, processes, and delivers mobile-app performance data with AI-written commentary — the team gets decision-ready reporting without touching a spreadsheet.

Result

2 hrs

of reporting time saved per week

Technologies used

ZapierPythonClaudeGoogle SheetsSlackPosthog

How we solved it

A walk through the approach — the pieces involved, how they fit together, and where a person stays in the loop. As a PDF in your inbox.

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