E-commerce
Channable for large inventories: Shopping, Search and DV360 from one product feed
Feed-driven paid advertising our founder set up at an agency for a major Dutch liquor retailer and a major car-leasing company, and what we would build on top of it today with AI.
Problem
A large inventory does not sit still. Prices change, promotions start and stop, products sell out and come back, and every advertising channel wants the same products in its own format. Built by hand, campaigns fall behind the shop within days. Search ads stop matching what is actually on sale, and money goes to products nobody can buy. That was the problem at both a major Dutch liquor retailer and a major car-leasing company. One sells bottles from a large range; the other sells lease offers per model. Both have more products than anyone can advertise one at a time.
Solution
The product feed became the system that ran the advertising. Channable rewrote it per channel, sorted products into a campaign structure by category, brand, margin and stock, generated Search ads and keywords from it, and paused or promoted products as stock and prices changed, across Google Shopping, Google Search and DV360. Today we would add AI-written product copy that is checked before it goes live, margin data so bidding follows profit, and a weekly read across all three channels.
Result
drove Shopping, Search and DV360 campaigns for a major Dutch liquor retailer and a major car-leasing company
Technologies used
How we solved it
A walk through the approach — the pieces involved, how they fit together, and where a person stays in the loop. As a PDF in your inbox.
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